About the company
MaxBet Romania – Stability, Innovation, and Leadership in the Gambling Industry
MaxBet is a leading benchmark in Romania’s gambling industry, built on a solid foundation, a sustainable growth strategy, and a clear vision focused on the future.
Each MaxBet location reflects our commitment to excellence, safety, and cutting-edge technology, offering a controlled, professional, and responsible gaming environment. The diversity of services and the modern design of our entertainment venues set new quality standards across the national network.
Our performance is validated both by the continuous growth of our business and the numerous awards received at industry events. These recognitions confirm the strategic direction we have chosen and MaxBet’s ability to innovate within a regulated and competitive sector.
A key element of our success is the MaxBet team. We invest constantly in the professional development of our employees, fostering a high-performance work environment and access to training programs that reward initiative, loyalty, and excellence. Each team member actively contributes to strengthening our company’s reputation.
As a founding member of Romslot – the Slot Organizers Association, MaxBet is directly involved in the regulation and sustainable development of the industry. Our roles as Secretary General and Vice President within the Association underline our strategic and responsible role in promoting transparency and professionalism.
Since June 2020, MaxBet has also been a member of the Bucharest Chamber of Commerce and Industry, strengthening its presence within one of the most prestigious business support institutions in Romania. This affiliation opens up new opportunities for collaboration and active involvement in the region’s economic development.
Company's evolution
2026
A new year, the same values. New directions, clear objectives.
We start this year with confidence, energy and a clear vision of the direction in which we want to evolve. For us, each beginning of the year is a moment of reflection, but also of construction: we analyze what we have achieved, learn from the experiences of the past year and set objectives that will take us further, together with our partners and customers.
We remain faithful to the values that define us, professionalism, responsibility and orientation towards results and continue to invest in quality, people and durable solutions. This year we aim to consolidate existing relationships, develop relevant projects and be closer to the real needs of the market.
We start this year with confidence, energy and a clear vision of the direction in which we want to evolve. For us, each beginning of the year is a moment of reflection, but also of construction: we analyze what we have achieved, learn from the experiences of the past year and set objectives that will take us further, together with our partners and customers.
We remain faithful to the values that define us, professionalism, responsibility and orientation towards results and continue to invest in quality, people and durable solutions. This year we aim to consolidate existing relationships, develop relevant projects and be closer to the real needs of the market.
2025
In 2025, MaxBet expanded its national presence by opening a new location in Botoșani, strengthening its network of gaming halls. During this year, the company made an important step on the internal organization side, by consolidating processes and adhering to the highest standards of compliance in the AML and GDPR fields. Additionally, MaxBet invested in improving systems and procedures internally, to ensure a secure, transparent and efficient operational framework.
In parallel, MaxBet launched the promotional campaign "The Circle of Celebrants", an initiative dedicated to celebrating the birthdays of all guests, alongside the MaxBet team. Additionally, the company continued to innovate through its partnership with Amusnet, expanding the gaming experience offering by introducing innovative and diverse solutions.
Max Bet S.R.L. has successfully completed the transfer process of the Max Bet Jocuri Electronice S.R.L. business, an approach that contributed to the consolidation and streamlining of the companies’ operations in Romania.
The project, carried out between March 2025 and October 1, 2025, involved completing the legal, operational, administrative and financial-accounting stages necessary to implement the transfer, in full compliance with applicable legislation. As part of the process, the work points, contracts, equipment and assets related to the activity, as well as the personnel, were transferred, in full compliance with employee rights and applicable legal obligations.
The implementation was carried out without operational interruptions and without delays, as a result of the efficient and coordinated collaboration between the departments involved.
The completion of the connection processes is a confirmation of the MaxBet team’s ability to manage major strategic projects and reaffirms the company’s commitment to professionalism, compliance and long-term sustainable development in Romania.
The MaxBet story continues, under the sign of innovation, responsibility and dedication to customers.
In parallel, MaxBet launched the promotional campaign "The Circle of Celebrants", an initiative dedicated to celebrating the birthdays of all guests, alongside the MaxBet team. Additionally, the company continued to innovate through its partnership with Amusnet, expanding the gaming experience offering by introducing innovative and diverse solutions.
Max Bet S.R.L. has successfully completed the transfer process of the Max Bet Jocuri Electronice S.R.L. business, an approach that contributed to the consolidation and streamlining of the companies’ operations in Romania.
The project, carried out between March 2025 and October 1, 2025, involved completing the legal, operational, administrative and financial-accounting stages necessary to implement the transfer, in full compliance with applicable legislation. As part of the process, the work points, contracts, equipment and assets related to the activity, as well as the personnel, were transferred, in full compliance with employee rights and applicable legal obligations.
The implementation was carried out without operational interruptions and without delays, as a result of the efficient and coordinated collaboration between the departments involved.
The completion of the connection processes is a confirmation of the MaxBet team’s ability to manage major strategic projects and reaffirms the company’s commitment to professionalism, compliance and long-term sustainable development in Romania.
The MaxBet story continues, under the sign of innovation, responsibility and dedication to customers.
2024
A new entertainment activity was launched: MaxVerse, a revolutionary concept for technology, gaming, and top-tier entertainment enthusiasts. Continuing in this innovative direction, MaxBet introduced the first fully functional industry app for participant access verification—an essential step toward ensuring a responsible and safe gaming environment.
Operationally, the company strengthened its local market presence by opening a new location in Brăila. In parallel, MaxBet was the main sponsor of the Romanian Sports Gala, reaffirming its commitment to supporting sports performance in Romania.
In the area of social responsibility, MaxBet celebrated five years since launching its most impactful CSR project—the helipad at the Bucharest University Emergency Hospital—through which over 550 flights have directly contributed to saving lives.
Operationally, the company strengthened its local market presence by opening a new location in Brăila. In parallel, MaxBet was the main sponsor of the Romanian Sports Gala, reaffirming its commitment to supporting sports performance in Romania.
In the area of social responsibility, MaxBet celebrated five years since launching its most impactful CSR project—the helipad at the Bucharest University Emergency Hospital—through which over 550 flights have directly contributed to saving lives.
2023
In order to contribute to team spirit, create a pleasant working environment, and stimulate creativity and productivity of employees, MaxBet implemented the internal event called "Colorful Fridays". In addition to this project, they continue to expand by opening 2 new MaxBet SRL halls, increasing their presence in the local market.
From the beginning of the year, MaxBet has demonstrated a strong commitment to social responsibility in a series of important projects. MaxBet have supported the initiative "Public Hospitals with Private Funds" in collaboration with the Metropolis Foundation, participated alongside BookLand Romania in the project "Together We Build People" and funded a training program dedicated to employees, focusing on responsible gaming and effective customer relations in collaboration with the Responsible Gambling Association.
From the beginning of the year, MaxBet has demonstrated a strong commitment to social responsibility in a series of important projects. MaxBet have supported the initiative "Public Hospitals with Private Funds" in collaboration with the Metropolis Foundation, participated alongside BookLand Romania in the project "Together We Build People" and funded a training program dedicated to employees, focusing on responsible gaming and effective customer relations in collaboration with the Responsible Gambling Association.
2022
The year 2022 was marked by the opening of MaxBet's new office at 2 Oltenitei Road, Bucharest. This move represented an important step in improving operational efficiency, contributing to internal process enhancement and workflow optimization. MaxBet significantly expanded his presence by opening 8 new halls, increasing the accessibility of services.
The company successfully launched the internal communication platform MaxTeam, which facilitated collaboration and efficient exchange of information of employees. Additionally, MaxBet had 41 internal promotions during this year, reflecting his commitment to the professional development of the employees and recognition of their merits within the company. MaxBet engaged in an important project for the community in Iași, involving the development of the city's first Respiro Center.
The company successfully launched the internal communication platform MaxTeam, which facilitated collaboration and efficient exchange of information of employees. Additionally, MaxBet had 41 internal promotions during this year, reflecting his commitment to the professional development of the employees and recognition of their merits within the company. MaxBet engaged in an important project for the community in Iași, involving the development of the city's first Respiro Center.
2021
Currently, both companies are part of the Noal Group, strongly oriented towards new investments, as a result of which they are going through a significant expansion process by opening new locations and improving the quality of their services in order to offer the best customer experience.
2020
MaxBet international Group continued the development of economic activity on the Romanian market through the two companies: Max Bet SRL and Max Bet Jocuri Electronice SRL. Each company acts with different strategy, but with the same goal: to offer participants in the slot-machine gambling activity high-quality services, supported by a series of supporting activities. The group's international division also includes LED Italia SRL and MaxBet Belarus LTD.
In all the work points the legislative framework is implemented, assumed and continuously supported thanks to the internal work procedures clearly established by MaxBet. In this way, in addition to the high standards of services that MaxBet offers, the company is concerned with the safety of customers, employees and all operations and activities carried out.
In all the work points the legislative framework is implemented, assumed and continuously supported thanks to the internal work procedures clearly established by MaxBet. In this way, in addition to the high standards of services that MaxBet offers, the company is concerned with the safety of customers, employees and all operations and activities carried out.
2016
MaxBet has opened the first MaxFun entertainment center, which addresses a wide audience - children, adults and families. MaxFun welcomes visitors with a modern entertainment facility and offers a series of games and relaxing activities: bowling, billiard, video games, simulators for participants of all ages.
2003
Calea Mosilor, in Bucharest, was the first MaxBet location to be opened, in March. The second location, on Ion Mihalache Boulevard no.111, was open later, in July. Also at the same time, a new standard was set, both in terms of the arrangement of gambling halls and in terms of the mix of electronic devices existing at that time on the market (IGT USA, Novomatic Austria, AlfaStreet Slovenia).
Compared to other organizations on the market, MaxBet uses a much higher payout percentage in favor of gambling participants. MaxBet is also the first network of electronic gambling halls that introduced multi-image devices from the manufacturer Novomatic, which is a premiere on the Romanian gambling market.
Compared to other organizations on the market, MaxBet uses a much higher payout percentage in favor of gambling participants. MaxBet is also the first network of electronic gambling halls that introduced multi-image devices from the manufacturer Novomatic, which is a premiere on the Romanian gambling market.
2002
Max Bet SRL was founded in July. The first business plan included newly purchased equipment and high-quality interior design for gambling halls.
At national level, the MaxBet Romania network comprises over 100 gaming halls, equipped with over 3,500 betting stations. The experience is complemented by two entertainment areas - MaxFun and MaxVerse - developed to offer fun and interaction, suitable for all age groups.